Video killed the radio star! It's also breathing new life into branded social media campaigns.
According to a report by Statista, consumers feel more favorably about videos than nearly any other type of branded social media content. Apparently 83% of consumers think it is "cool" when brands post videos on the various social media platforms. On the flip side, most would prefer if brands skipped talking slang, politics, or talking down about them or the brand's competition.