Startup: Figuring Out Your Startup Business

Adulting is tough.  You need to make decisions.  Small business is tough too.  You need to make even more choices. 

The very first step is to figure out what you want to do when you startup.  Retail?  Service? Full-Time? Part-Time? There are so many choices, it can make your head spin. 

Before you do anything, you need to decide what you are going to sell and who you are going to sell it to.   First, figure out what you are good at and what you like doing.  Second, you need to decide what you consider a success.  Do you want to roll in the profits?  Do you want to give back to the community? Take whatever you are passionate about and make it the base for what you do  

Once you have decided what you want to do, you need to start looking at who your customers will be. Direct to the end consumer?   Business to business?  Start to define your target market and figure out how to reach them. During this early startup phase, the ideas will come fast and furious.  Write them all down.  You will find yourself revisiting them and fine tuning them as the business starts to take shape.