Business Planning: Brainstorming Your Business Idea

To write a business plan, you will need to be able to answer some vital questions.  The first questions aren’t all that tough and are absolutely essential to your business success.

Grab a notebook and do some brainstorming to answer the following questions. It may not be formal, but the responses will give you an idea of where your business is going.


  1. What is your business idea?
  2. What are your goals for starting this business?
  3. Who are your customers?
  4. How is your business different?
  5. Who are your competitors?
  6. How much money do you need to start-up?
  7. How much do you plan to make in revenue for the first year?
  8. Where are you going to get the start-up funds?
  9. How will you measure the success of your new business?
  10. What are the key milestones for your business?

About the author:    The Business Girl is Terri Sullivan Biehn.  I have been a professional business writer and management consultant for more than fifteen years.  As a management consultant, I work with entrepreneurs to develop business plans and other documents.  Through my consulting practice, I coach entrepreneurs and small business owners on their general start-up, marketing, financial, operational and management issues.