BrandYourself: Managing Your Online Brand On a Peanut Butter Budget

Wouldn’t it be nice to have an online brand manager?  A person dedicated to making sure that your online reputation was garnering the most positive feedback possible?  Someone who could constantly have instant access on the pulse of your online brand reputation?  Alas for most small and start-up businesses a brand manager is a caviar dream while they are living on a peanut butter budget.

BrandYourself has stepped in to offer simple online brand management tools that allow even the most bootstrapped entrepreneur their very own brand manager.  The online reputation of your company is often determined by the first search results that come up when a potential customer Google’s a brand.  Whether or not you win new business can be ruined by a single negative review that has found its way to the top of Google’s results list.  By using the easy-to-use BrandYourself tool, you can be in charge of what people see when they search for your company.

By creating a single dashboard to view the impact of your own webpages, social networks and outside content, you can see the impact of optimizing the results created by controlling searchable phrases related to your website.    It walks you through creating a consistent message to make your website and social media pages more search engine friendly.

The best part of the BrandYourself tool?  It’s free for most users!  As long as there is nothing overwhelmingly negative about your company on the front page search results, you can probably manage the improvements yourself in a few short hours.  If there’s something that you can’t fix yourself to improve your online reputation, you can subscribe to their concierge service who will take your brand management to the next level.

About the author:    The Business Girl is Terri Sullivan Biehn.  I have been a professional business writer and management consultant for more than seventeen years.  As a management consultant, I work with entrepreneurs to develop business plans and other documents.  Through my consulting practice, I coach entrepreneurs and small business owners on their general start-up, marketing, financial, operational and management issues.