Startup: It's All in the (Domain) Name



It's a reality in today's marketplace that you will need a website.  You can still startup offline, but getting online is a critical step to your overall success. 

Once you have settled on a name for your business, you need to secure a domain name that can help drive customers to your business.  The first step is picking out a domain name. 

In days gone by, a company would pick out a domain name that was the same as your product or brand name.  Today, it is increasingly difficult to find an available domain name so you may need to get creative at least in the .com realm.  You can start by adding some action words that complement your business.  Think strong words such as Get or Go

If having a strict .com isn't critical for your business, you can opt to go with an alternate hosting platform such as a .net, .io, or .org.  The downside to this option is that the traditional .com to our web searches so think about your audience before buying an alternative domain.